Ayesha is a third-generation jeweler with a soul rooted in art and a spirit fueled by entrepreneurship. Raised within a family deeply entrenched in the jewelry industry, she never imagined she’d follow the same path—until her passions for sculpting, stone carving, and storytelling found a natural home in fine jewelry.

She founded Toonz not as a brand, but as a deeply personal creative escape—one where her love for craftsmanship met her desire for self-expression. Her very first piece, made just for herself, sparked so much love and attention that it organically evolved into what Toonz is today: a global brand that speaks in icons and sculpts memory into gold.

With a background in both business and the arts, Ayesha has seamlessly blended creativity with strategy. In under a year, Toonz has expanded to three continents, been featured in elite exhibitions like DJWE and Ataya, and secured placements in Bloomingdale’s, Monaco, and LA. Through Toonz, Ayesha brings soul to gold, one playful-yet-precious piece at a time.